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| LEADER |
00806cam a2200241 7i4500 |
| 001 |
0000018817 |
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20170218090000.0 |
| 020 |
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|a 0256082049 (hbk.)
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| 020 |
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|a 9780256082043
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| 090 |
0 |
0 |
|a HF5415
|b .E54 1991
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| 100 |
1 |
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|a Engel, James F
|
| 245 |
1 |
0 |
|a Promotional strategy :
|b managing the marketing communications process
|c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
|
| 250 |
|
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|a 7th ed.
|
| 260 |
|
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|a Homewood, IL:
|b Irwin,
|c 1991.
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| 300 |
|
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|a xxv, 753 p.:
|b col. ill.;
|c 24 cm.
|
| 490 |
0 |
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|a The Irwin series in marketing
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| 650 |
0 |
0 |
|a Marketing
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
|
|a Kinnear, Thomas C
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| 700 |
1 |
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|a Warshaw, Martin R
|
| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
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|a 0000022371
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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