Promotional strategy : managing the marketing communications process
| Main Author: | Engel, James F |
|---|---|
| Other Authors: | Kinnear, Thomas C, Warshaw, Martin R |
| Published: |
Homewood, IL:
Irwin,
1991.
|
| Edition: | 7th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxv, 753 p.: col. ill.; 24 cm. |
|---|---|
| ISBN: |
0256082049 (hbk.) 9780256082043 |