APA Citation

Engel, J. F., Kinnear, T. C., & Warshaw, M. R. (1991). Promotional strategy: Managing the marketing communications process (7th ed.). Homewood, IL: Irwin.

Chicago Style Citation

Engel, James F., Thomas C. Kinnear, and Martin R. Warshaw. Promotional Strategy: Managing the Marketing Communications Process. 7th ed. Homewood, IL: Irwin, 1991.

MLA Citation

Engel, James F., Thomas C. Kinnear, and Martin R. Warshaw. Promotional Strategy: Managing the Marketing Communications Process. 7th ed. Homewood, IL: Irwin, 1991.

Warning: These citations may not always be 100% accurate.