Promotional strategy : managing the marketing communications process
| Main Author: | Engel, James F |
|---|---|
| Other Authors: | Kinnear, Thomas C, Warshaw, Martin R |
| Published: |
Homewood, IL:
Irwin,
1991.
|
| Edition: | 7th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 E54 1991 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000022371 | OPEN SHELF | BOK | AVAILABLE |