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| LEADER |
00730cam a2200229 7i4500 |
| 001 |
0000018816 |
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20170218090000.0 |
| 008 |
071119 eng |
| 020 |
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|a 9780030540189
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| 020 |
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|a 0030540186 (hbk.)
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| 040 |
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|a OhCoOLI
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| 090 |
0 |
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|a HF5415
|b .B66 1992
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| 100 |
1 |
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|a Boone, Louis E
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| 245 |
1 |
0 |
|a Contemporary marketing
|c Louis E. Boone, David L. Kurtz.
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| 250 |
|
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|a 7th ed.
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| 260 |
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|a Fort Worth, TX:
|b Dryden Press,
|c 1992.
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| 300 |
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|a xxvii, 683 p.:
|b col. ill.;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Kurtz, David L
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000023476
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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