Contemporary marketing
| Main Author: | Boone, Louis E |
|---|---|
| Other Authors: | Kurtz, David L |
| Language: | English |
| Published: |
Fort Worth, TX:
Dryden Press,
1992.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxvii, 683 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780030540189 0030540186 (hbk.) |