APA Citation

Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th ed.). Fort Worth, TX: Dryden Press.

Chicago Style Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th ed. Fort Worth, TX: Dryden Press, 1992.

MLA Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th ed. Fort Worth, TX: Dryden Press, 1992.

Warning: These citations may not always be 100% accurate.