APA Citation
Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing (7th ed.). Fort Worth, TX: Dryden Press.
Chicago Style CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th ed. Fort Worth, TX: Dryden Press, 1992.
MLA CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 7th ed. Fort Worth, TX: Dryden Press, 1992.
Warning: These citations may not always be 100% accurate.