Marketing plans : how to prepare them, how to use them

Main Author:	McDonald, Malcolm
Language:	English
Published:	Oxford: Butterworth-Heinemann, 1999b.
Edition:	4th ed.
Series:	The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Subjects:	Marketing -- > Planning Marketing -- > Management

Similar Items

Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (2011)

Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them
by: Sexton, Donald E
Published: (2010)

The new marketing : transforming the corporate future
by: McDonald, Malcolm
Published: (2002)

The marketing plan : how to prepare and implement it
by: Luther, William M
Published: (2001)

Direct marketing : an integrated approach
by: McDonald, William J
Published: (1998)

Classic failures in product marketing : marketing principles violations and how to avoid them
by: Hendon, Donald W
Published: (1989)

Strategic marketing : planning and control
by: Drummond, Graeme
Published: (2001)

e-Marketing : improving marketing effectiveness in a digital world
by: McDonald, Malcolm
Published: (1999)

Developing successful marketing strategies
by: Randazzo, Gary W

Introduction to marketing
by: McDaniel, Carl
Published: (2009)

Introduction to marketing
by: McDaniel, Carl
Published: (2011)

Offensive marketing : or how to make your competitors followers
by: Davidson, Hugh
Published: (1987)

Essentials of marketing
by: McCarthy, E. Jerome
Published: (1991)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

Principles of marketing : study module
by: Hamidah Junid
Published: (1999)

Basic marketing : a managerial approach
by: McCarthy, E. Jerome
Published: (1990)

Learning aid to accompany basic marketing : a managerial approach
by: McCarthy, E. Jerome

Kotler on marketing : how to create, win, and dominate markets
by: Kotler, Philip
Published: (1999)

How to develop a strategic marketing plan : a step-by-step guide
by: Paley, Norton
Published: (2000)

Strategic marketing : planning and control
by: Drummond, Graeme
Published: (2008)

Marketing strategy
Published: (2009)

Market intelligence : how and why organizations use market research
by: Callingham, Martin
Published: (2004)

Strategic marketing
by: Mooradian, Todd A

The marketing performance blueprint : strategies and technologies to build and measure business success
by: Roetzer, Paul

Introduction to marketing
by: McDaniel, Carl

Great answers to tough marketing questions
by: Smith, P R
Published: (2003)

Marketing
by: Lamb, Charles W., Jr
Published: (2000)

Marketing management and strategy
by: Doyle, Peter
Published: (2006)

Marketing strategy and competitve positioning
by: Hooley, G
Published: (2008)

Marketing management
by: Yusniza Kamarulzaman
Published: (2016)

Marketing
Published: (2006)

The successful marketing plan : a disciplined and comprehensive approach
by: Hiebing, Roman G
Published: (2003)

Essential guide to marketing planning
by: Wood, Marian Burk

Basic marketing : a global-managerial approach
by: McCarthy, E. Jerome
Published: (1993)

Marketing research : measurement & method : measurement & method : a text with cases
by: Tull, Donald S
Published: (1993)

Strategic marketing communication : new ways to build and integrate communications
by: Smith, Paul
Published: (1999)

Marketing wise : an unconventional approach to strategic marketing in Asia
by: Goh, Sunny T. H
Published: (2003)

Marketing management : an Asian perspective
Published: (2006)

Entrepreneurial marketing : how to develop customer demand
by: Nijssen, Edwin Jacob

How to be better at ... marketing
by: Davey, Rod
Published: (2000)