Marketing plans : how to prepare them, how to use them
| Main Author: | McDonald, Malcolm |
|---|---|
| Language: | English |
| Published: |
Oxford:
Butterworth-Heinemann,
1999b.
|
| Edition: | 4th ed. |
| Series: |
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xviii, 578 p.: ill.; 25 cm. |
| ISBN: |
9780750641166 0750641169 (pbk.) |