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20251118090000.0 |
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071114 eng |
| 020 |
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|a 0750619236 (pbk.)
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| 020 |
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|a 9780750619233
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.123
|b .Y47 1998
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| 100 |
1 |
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|a Yeshin, Tony
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| 245 |
1 |
0 |
|a Integrated marketing communications :
|b the holistic approach
|c Tony Yeshin.
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| 260 |
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|a Oxford:
|b Butterworth Heinemann,
|c 1998.
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| 300 |
|
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|a xi, 354 p.:
|b ill.;
|c 25 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Gift: Selangor Business School (SBS)
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Communication in marketing
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022149
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000027510
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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