Integrated marketing communications : the holistic approach
| Main Author: | Yeshin, Tony |
|---|---|
| Language: | English |
| Published: |
Oxford:
Butterworth Heinemann,
1998.
|
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
|---|---|
| Physical Description: |
xi, 354 p.: ill.; 25 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750619236 (pbk.) 9780750619233 |