APA Citation

Yeshin, T. (1998). Integrated marketing communications: The holistic approach. Oxford: Butterworth Heinemann.

Chicago Style Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.

MLA Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.

Warning: These citations may not always be 100% accurate.