APA Citation
Yeshin, T. (1998). Integrated marketing communications: The holistic approach. Oxford: Butterworth Heinemann.
Chicago Style CitationYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.
MLA CitationYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.
Warning: These citations may not always be 100% accurate.