Marketing
| Main Author: | Hill, Elizabeth |
|---|---|
| Other Authors: | O'Sullivan, Terry |
| Language: | English |
| Published: |
New York:
Longman,
1996.
|
| Series: |
Longman modular texts in business and economics
|
| Subjects: |
| Physical Description: |
x, 415 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0582262550 (pbk.) 9780582262553 |