Marketing strategy

Main Author: Fifield, Paul
Published: Oxford: Butterworth-Heinemann, 1998.
Edition: 2nd ed.
Subjects:
LEADER 00664cam a2200205 7i4500
001 0000018749
005 20190510090000.0
020 |a 9780750632843  
020 |a 0750632844 (pbk.)  
090 0 0 |a HF5415   |b .F54 1998 
100 1 |a Fifield, Paul  
245 1 0 |a Marketing strategy   |c Paul Fifield. 
250 |a 2nd ed. 
260 |a Oxford:   |b Butterworth-Heinemann,   |c 1998. 
300 |a xxxvii, 308 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000023938  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000067262  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya