Marketing strategy
| Main Author: | Fifield, Paul |
|---|---|
| Published: |
Oxford:
Butterworth-Heinemann,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxxvii, 308 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780750632843 0750632844 (pbk.) |