APA Citation

Fifield, P. (1998). Marketing strategy (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Fifield, Paul. Marketing Strategy. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

MLA Citation

Fifield, Paul. Marketing Strategy. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.