Global marketing
| Main Author: | Keegan, Warren J |
|---|---|
| Other Authors: | Green, Mark C |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice-Hall,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxii, 594 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0130842680 (pbk.) 9780130842688 |