Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2004.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
|---|---|
| Physical Description: |
xxii, 648 p.: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131212761 (pbk.) 9780131212763 |