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| LEADER |
00779cam a2200229 7i4500 |
| 001 |
0000018711 |
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20170218090000.0 |
| 008 |
071112 eng |
| 020 |
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|a 0673465551 (hbk.)
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| 020 |
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|a 9790673465558
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| 090 |
0 |
0 |
|a HF5415
|b .K56 1995
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| 100 |
1 |
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|a Kinnear, Thomas C
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| 245 |
1 |
0 |
|a Principles of marketing
|c Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.
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| 250 |
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|a 4th ed.
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| 260 |
|
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|a New York:
|b HarperCollins Pub.,
|c 1995.
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| 300 |
|
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|a xlv, 808 p.:
|b ill.;
|c 29 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Bernhardt, Kenneth L
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| 700 |
1 |
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|a Krentler, Kathleen A
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022664
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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