Principles of marketing
| Main Author: | Kinnear, Thomas C |
|---|---|
| Other Authors: | Bernhardt, Kenneth L, Krentler, Kathleen A |
| Language: | English |
| Published: |
New York:
HarperCollins Pub.,
1995.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xlv, 808 p.: ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0673465551 (hbk.) 9790673465558 |