APA Citation

Kinnear, T. C., Bernhardt, K. L., & Krentler, K. A. (1995). Principles of marketing (4th ed.). New York: HarperCollins Pub..

Chicago Style Citation

Kinnear, Thomas C., Kenneth L. Bernhardt, and Kathleen A. Krentler. Principles of Marketing. 4th ed. New York: HarperCollins Pub., 1995.

MLA Citation

Kinnear, Thomas C., Kenneth L. Bernhardt, and Kathleen A. Krentler. Principles of Marketing. 4th ed. New York: HarperCollins Pub., 1995.

Warning: These citations may not always be 100% accurate.