Basic marketing : a managerial approach
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D |
| Language: | English |
| Published: |
Homewood, IL:
Irwin,
1990.
|
| Edition: | 10th ed. |
| Series: |
Irvin series in marketing
|
| Subjects: |