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20170218090000.0 |
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071107 eng |
| 020 |
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|a 9780256068658
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| 020 |
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|a 0256068658 (hbk.)
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| 090 |
0 |
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|a HF5415.13
|b .M34 1990
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| 100 |
1 |
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|a McCarthy, E. Jerome
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| 245 |
1 |
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|a Basic marketing :
|b a managerial approach
|c E. Jerome McCarthy, William D. Perreault.
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| 250 |
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|a 10th ed.
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| 260 |
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|a Homewood, IL:
|b Irwin,
|c 1990.
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| 300 |
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|a xviii, 734 p.:
|b col. ill.;
|c 27 cm.
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| 490 |
0 |
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|a Irvin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 700 |
1 |
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|a Perreault, William D
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000028316
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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