Basic marketing : a managerial approach
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D |
| Language: | English |
| Published: |
Homewood, IL:
Irwin,
1990.
|
| Edition: | 10th ed. |
| Series: |
Irvin series in marketing
|
| Subjects: |
| Physical Description: |
xviii, 734 p.: col. ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780256068658 0256068658 (hbk.) |