APA Citation

McCarthy, E. J., & Perreault, W. D. (1990). Basic marketing: A managerial approach (10th ed.). Homewood, IL: Irwin.

Chicago Style Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Homewood, IL: Irwin, 1990.

MLA Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Homewood, IL: Irwin, 1990.

Warning: These citations may not always be 100% accurate.