rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing
  name:
    name part: Cravens, David W
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Chicago
    publisher: Irwin
    date issued: 1997
    edition: 5th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 670 p.: ill.; 24 cm.
  note: David W. Cravens.
  note: Includes bibliographical references and index
  subject:
    topic: Marketing --
    topic: Management
  subject:
    topic: Marketing --
    topic: Decision making
  subject:
    topic: Marketing --
    topic: Management
  related item:
    title info:
      title: The Irwin series in marketing
  identifier: 0256214387 (hbk.)
  identifier: 9780256214383
  record info:
    record content source: DLC
    record creation date: 071105
    record change date: 20170218090000.0
    record identifier: 0000018688