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00817cam a2200253 7i4500 |
| 001 |
0000018688 |
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20170218090000.0 |
| 008 |
071105 eng |
| 020 |
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|a 0256214387 (hbk.)
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| 020 |
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|a 9780256214383
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.135
|b .C53 1997
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens.
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| 250 |
|
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|a 5th ed.
|
| 260 |
|
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|a Chicago:
|b Irwin,
|c 1997.
|
| 300 |
|
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|a xviii, 670 p.:
|b ill.;
|c 24 cm.
|
| 490 |
0 |
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|a The Irwin series in marketing
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision making
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 997 |
|
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022160
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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