Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Language: | English |
| Published: |
Chicago:
Irwin,
1997.
|
| Edition: | 5th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xviii, 670 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0256214387 (hbk.) 9780256214383 |