APA Citation

Cravens, D. W. (1997). Strategic marketing (5th ed.). Chicago: Irwin.

Chicago Style Citation

Cravens, David W. Strategic Marketing. 5th ed. Chicago: Irwin, 1997.

MLA Citation

Cravens, David W. Strategic Marketing. 5th ed. Chicago: Irwin, 1997.

Warning: These citations may not always be 100% accurate.