Marketing made simple

Main Author: Lancaster, Geoff
Other Authors: Reynolds, Paul
Language: English
Published: Oxford: Butterworth-Heinemann, 2002.
Subjects:
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020 |a 075064771X (pbk.)  
090 0 0 |a HF5415   |b .L36 2002 
100 1 |a Lancaster, Geoff  
245 1 0 |a Marketing made simple   |c Geoff Lancaster, Paul Reynolds. 
260 |a Oxford:   |b Butterworth-Heinemann,   |c 2002. 
300 |a viii, 261 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Reynolds, Paul  
997 |a Business & Accountancy, Faculty 
999 |a 0000027802  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam