Marketing made simple
| Main Author: | Lancaster, Geoff |
|---|---|
| Other Authors: | Reynolds, Paul |
| Language: | English |
| Published: |
Oxford:
Butterworth-Heinemann,
2002.
|
| Subjects: |
| Physical Description: |
viii, 261 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780750647717 075064771X (pbk.) |