Marketing management

Other Authors: Bagozzi, Richard P
Language: English
Published: Upper Saddle River: Prentice Hal, 1998.
Subjects:
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008 071112 eng
020 |a 0023051620 (hbk.)  
020 |a 9780023051623  
040 |a DLC 
090 0 0 |a HF5415.13   |b .M53 1998 
245 0 0 |a Marketing management   |c Richard P. Bagozzi...[et al.]. 
260 |a Upper Saddle River:   |b Prentice Hal,   |c 1998. 
300 |a xxii, 718 p.:   |b ill.;   |c 26 cm. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Bagozzi, Richard P  
997 |a Business & Accountancy, Faculty 
999 |a 0000027723  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam