Marketing management
| Other Authors: | Bagozzi, Richard P |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River:
Prentice Hal,
1998.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 718 p.: ill.; 26 cm. |
| ISBN: |
0023051620 (hbk.) 9780023051623 |