Principles of marketing : a global perspective
Published: (2007)
Marketing research : measurement & method :
| Main Author: | Tull, Donald S |
|---|---|
| Other Authors: | Hawkins, Del I |
| Language: | English |
| Published: |
New York:
Macmillan,
1993.
|
| Edition: | 6th ed. |
| Subjects: |