Marketing research : measurement & method :

Main Author: Tull, Donald S
Other Authors: Hawkins, Del I
Language: English
Published: New York: Macmillan, 1993.
Edition: 6th ed.
Subjects:
LEADER 00797cam a2200229 7i4500
001 0000018683
005 20170218090000.0
008 071112 eng
020 |a 9780024219329  
020 |a 0024219320 (hbk.)  
040 |a DLC 
090 0 0 |a HF5415.2   |b .T87 1993 
100 1 |a Tull, Donald S  
245 1 0 |a Marketing research :   |b measurement & method :   |b measurement & method :   |b a text with cases   |c Donald S. Tull, Del I. Hawkins. 
250 |a 6th ed. 
260 |a New York:   |b Macmillan,   |c 1993. 
300 |a xviii, 863 p.:   |b ill., maps;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Hawkins, Del I  
997 |a Business & Accountancy, Faculty 
999 |a 0000028221  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam