Marketing research : measurement & method :
| Main Author: | Tull, Donald S |
|---|---|
| Other Authors: | Hawkins, Del I |
| Language: | English |
| Published: |
New York:
Macmillan,
1993.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xviii, 863 p.: ill., maps; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780024219329 0024219320 (hbk.) |