APA Citation

Tull, D. S., & Hawkins, D. I. (1993). Marketing research: Measurement & method (6th ed.). New York: Macmillan.

Chicago Style Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement & Method. 6th ed. New York: Macmillan, 1993.

MLA Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement & Method. 6th ed. New York: Macmillan, 1993.

Warning: These citations may not always be 100% accurate.