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| LEADER |
00737cam a2200229 7i4500 |
| 001 |
0000018682 |
| 005 |
20170218090000.0 |
| 008 |
071105 eng |
| 020 |
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|a 9780073656458
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| 020 |
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|a 0073656453 (hbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
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|a HF5415
|b .M37 2000
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| 245 |
0 |
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|a Marketing
|c Eric N. Berkowitz...[et al.].
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| 250 |
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|a 6th ed.
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| 260 |
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|a Boston:
|b Irwin/McGraw-Hill,
|c 2000.
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| 300 |
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|a xxxii, 736 p.:
|b col. ill.;
|c 29 cm.
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| 490 |
0 |
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|a The Irwin/McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Berkowitz, Eric N
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000023477
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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