Marketing
| Other Authors: | Berkowitz, Eric N |
|---|---|
| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill,
2000.
|
| Edition: | 6th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
|---|---|
| Physical Description: |
xxxii, 736 p.: col. ill.; 29 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073656458 0073656453 (hbk.) |