Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by: Light, Larry
Published: (2009)
Marketing decisions for new and mature products
| Main Author: | Hisrich, Robert D |
|---|---|
| Other Authors: | Peters, Michael P |
| Language: | English |
| Published: |
New York:
Macmillan,
1991.
|
| Edition: | 2nd ed. |
| Series: |
Macmillan series in college marketing
|
| Subjects: |