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| LEADER |
00840cam a2200253 7i4500 |
| 001 |
0000018681 |
| 005 |
20170218090000.0 |
| 008 |
071112 eng |
| 020 |
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|a 0675206472 (hbk.)
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| 020 |
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|a 9780675206471
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| 040 |
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|a DLC
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| 090 |
0 |
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|a HF5415
|b .H57 1991
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| 100 |
1 |
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|a Hisrich, Robert D
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| 245 |
1 |
0 |
|a Marketing decisions for new and mature products
|c Robert D. Hisrich, Michael P. Peters.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York:
|b Macmillan,
|c 1991.
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| 300 |
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|a xiv, 516 p.:
|b ill.;
|c 25 cm.
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| 490 |
0 |
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|a Macmillan series in college marketing
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Product management
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| 650 |
0 |
0 |
|a New products
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| 700 |
1 |
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|a Peters, Michael P
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000022186
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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