Marketing decisions for new and mature products
| Main Author: | Hisrich, Robert D |
|---|---|
| Other Authors: | Peters, Michael P |
| Language: | English |
| Published: |
New York:
Macmillan,
1991.
|
| Edition: | 2nd ed. |
| Series: |
Macmillan series in college marketing
|
| Subjects: |
| Physical Description: |
xiv, 516 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0675206472 (hbk.) 9780675206471 |