APA Citation

Hisrich, R. D., & Peters, M. P. (1991). Marketing decisions for new and mature products (2nd ed.). New York: Macmillan.

Chicago Style Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2nd ed. New York: Macmillan, 1991.

MLA Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products. 2nd ed. New York: Macmillan, 1991.

Warning: These citations may not always be 100% accurate.