Selling : building partnerships
| Main Author: | Weitz, Barton A |
|---|---|
| Other Authors: | Castleberry, Stephen B, Tanner, John F |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2001.
|
| Edition: | 4th ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxv, 630 p.: col. ill.; 27 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072315504 (hbk.) 9780072426168 0072426160 (hbk.) |