Why CRM doesn't work : how to win by letting customers manage the relationship

Main Author: Newell, Frederick
Language: English
Published: Princeton, N. J.: Kogan Page, 2003.
Subjects:
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008 071102 eng
020 |a 0749439475 (hbk.)  
040 |a DLC 
090 0 0 |a HF5415.5   |b .N44 2003 
100 1 |a Newell, Frederick  
245 1 0 |a Why CRM doesn't work :   |b how to win by letting customers manage the relationship   |c Frederick Newell. 
260 |a Princeton, N. J.:   |b Kogan Page,   |c 2003. 
300 |a xvii, 263 p.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer relations --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000028333  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam