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| LEADER |
00699cam a2200193 7i4500 |
| 001 |
0000018657 |
| 005 |
20170218090000.0 |
| 008 |
071102 eng |
| 020 |
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|a 0749439475 (hbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HF5415.5
|b .N44 2003
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| 100 |
1 |
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|a Newell, Frederick
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| 245 |
1 |
0 |
|a Why CRM doesn't work :
|b how to win by letting customers manage the relationship
|c Frederick Newell.
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| 260 |
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|a Princeton, N. J.:
|b Kogan Page,
|c 2003.
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| 300 |
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|a xvii, 263 p.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Customer relations --
|x Management
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000028333
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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