Why CRM doesn't work : how to win by letting customers manage the relationship
| Main Author: | Newell, Frederick |
|---|---|
| Language: | English |
| Published: |
Princeton, N. J.:
Kogan Page,
2003.
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| Subjects: |
| Physical Description: |
xvii, 263 p.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0749439475 (hbk.) |