APA Citation
Newell, F. (2003). Why CRM doesn't work: How to win by letting customers manage the relationship. Princeton, N. J.: Kogan Page.
Chicago Style CitationNewell, Frederick. Why CRM Doesn't Work: How to Win By Letting Customers Manage the Relationship. Princeton, N. J.: Kogan Page, 2003.
MLA CitationNewell, Frederick. Why CRM Doesn't Work: How to Win By Letting Customers Manage the Relationship. Princeton, N. J.: Kogan Page, 2003.
Warning: These citations may not always be 100% accurate.