APA Citation

Newell, F. (2003). Why CRM doesn't work: How to win by letting customers manage the relationship. Princeton, N. J.: Kogan Page.

Chicago Style Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win By Letting Customers Manage the Relationship. Princeton, N. J.: Kogan Page, 2003.

MLA Citation

Newell, Frederick. Why CRM Doesn't Work: How to Win By Letting Customers Manage the Relationship. Princeton, N. J.: Kogan Page, 2003.

Warning: These citations may not always be 100% accurate.