Marketing planning : principles into practice
| Main Author: | Wood, Marian Burk |
|---|---|
| Language: | English |
| Published: |
Harlow, England:
Prentice Hall/Financial Times,
2004.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 179 p.; 25 cm.. |
| ISBN: |
0273686798 (pbk.) 9780273686798 |