Marketing : real people, real choices
| Main Author: | Solomon, Michael R |
|---|---|
| Other Authors: | Stuart, Elnora W |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxxiii, 616 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780131201828 0131201824 (pbk.) |