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00852cam a2200241 7i4500 |
| 001 |
0000018597 |
| 005 |
20231031090000.0 |
| 020 |
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|a 9783540253600
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| 020 |
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|a 3540253602 (hbk.)
|
| 090 |
0 |
0 |
|a HD69.B7
|b .K68 2006
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a B2B brand management
|c Philip Kotler, Waldemar Pfoertsch.
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| 246 |
3 |
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|a Business to business brand management.
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| 260 |
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|a Berlin:
|b Springer,
|c 2006.
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| 300 |
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|a xvi, 357 p.:
|b ill.;
|c 24 cm.
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| 650 |
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0 |
|a Brand name products --
|x Case studies
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| 650 |
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0 |
|a Brand name products --
|x Management
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| 655 |
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0 |
|a Electronic books
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| 700 |
1 |
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|a Pfoertsch, Waldemar
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| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000020465
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a EBO0000740
|b EBOOK
|c EBOOK
|e Electronic resources
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